The Executive Board

Joanne brings extensive experience as a strategic operations leader in the retail industry to HPV Cancers Alliance. She has held executive roles at Gap Inc., Williams-Sonoma, Inc., Cole Haan, Vineyard Vines, and most recently served as Chief Operating Officer of Greyson Clothiers. Throughout her career, she has driven growth and operational transformation for both Fortune 500 retailers and privately owned companies. Joanne has a proven track record of optimizing operations, scaling organizations, and leading cross-functional teams.

Her passion for supporting individuals and families affected by cancer, combined with years of operational leadership experience, led her to serve on the HPVCA board. She is dedicated to advancing HPVCA’s mission through effective governance, strategic planning, and support of innovative programs. Joanne is committed to expanding the organization’s outreach to spread knowledge and save lives.

Throughout Alayna’s ten years of international experience in the biotechnology industry, she’s had the privilege of partnering with patient communities to help shape the strategies of pre-clinical and clinical programs to foster patient-focused drug development by bringing in the patient voice.  Alayna has therapeutic experience in gynecological oncology, hematological, neuromuscular, and rare disease indications between start-up, mid-size, and large commercial biotechnology companies.  The data and reasoning people use to make healthcare decisions has always been a passion and curiosity of hers, which lead Alayna to study Economics, followed by a Master of Public Health in Health Policy and Management from Boston University. Alayna is currently the Associate Director of Patient Advocacy at PepGen.

Marcie Reeder is currently the HPVCA Operations Director. Her most recent position was as a Director, Global Patient Affairs at Blueprint Medicines where she helped to bring the patient voice into all areas of the company. Her previous positions were Executive Director  at the NCCN Foundation and the Cancer Support Community, following many years in oncology advocacy at the American Cancer Society, Fox Chase Cancer Center and the National Cancer Institute. She has also served as a long-time adjunct professor in the Public Health Department at East Stroudsburg University.

Steve has more than thirty years of technology and collaboration expertise working with New York City-based luxury brands and is currently Head of Global Digital Asset Management and Collaboration at Ralph Lauren Corporation.

His background includes seven years of volunteer service developing reading education programs in the public school system of Jamaica, West Indies. Steve recently completed chemoradiation treatment for HPV Anal Cancer in October of 2021 and is looking forward to assisting HPV Cancers Alliance empower others with knowledge about the health and lifestyle impact of HPV infection.

Marcia Anne Cross is an American actress. She began her career on daytime soap operas such as The Edge of Night, Another World, and One Life to Live before moving to primetime television with a recurring role on Knots Landing. From 1992 to 1997, she starred as Dr. Kimberly Shaw on Melrose Place. Cross played the role of the conservative housewife Bree Van de Kamp on the ABC television series Desperate Housewives (2004–12), for which she was nominated for three Golden Globe Awards for Best Actress in a Musical or Comedy, and a Primetime Emmy for Outstanding Lead Actress in a Comedy Series. She also recurred as President Claire Haas on the ABC series Quantico.

In June 2019, Marcia revealed that she had been battling anal cancer and is now in remission. Since then, she has been talking about her cancer battle to help destigmatize the disease and encourage people to treat it.